Our series on med spa marketing continues with more words from Kevin Mendell. Kevin’s first article at the blog is available here.

“The beginning of a new year is when we look back at where we’ve been, evaluate what worked and what didn’t. Then we turn our gaze to the future and try our best to figure out how we amplify the good and get rid of the bad. For many, marketing aesthetic services often falls in that hazy area where it’s hard to tell what worked and what didn’t.

The general rule of thumb can be pretty simple. If the marketing project brought patients into the lobby, it was good. Likewise, if a marketing tool failed to produce results it was not good. If you’re able to tell what last year’s marketing did for your med spa or aesthetic practice, you’re a step ahead. If you’re not, it’s time to make fixing that you’re top priority.

In the months to come, we’ll discuss creating an effective marketing mix in greater detail and cover topics such as:

  • Online marketing and targeting higher-value patients
  • Social media trends
  • Increasing patient-to-patient referrals
  • Building an active online prescence
  • Launching a new website
  • Special events
  • Introducing new technology

Until then, enjoy a free Marketing Minute webcast by visiting out site – click here.