Our hats are off to Dr. Jeffrey Sweat of Sacramento, California for his recent of Facebook Live broadcast. In the live presentation, Dr. Sweat and Nurse Practitioner, Irena Dariychuk, demonstrate how easy it is to treat a man’s back with Alma’s Soprano ICE Platinum.

Dr. Sweat shares many nice facts about the hair removal technology that’s wowed patients and providers everywhere. He explains the device’s ability to treat all skin types, maximize the patient’s comfort, and give patients the results they want.

We appreciate his kind words, but this post is about Dr. Sweat’s talents for sharing and putting together a top-notch marketing piece.

Dr. Sweat’s Video is Compelling for a Number of Reasons

  • The video was planned ahead of time and well thought out. It’s obvious from the first frame. The laser and supplies are in place and ready. Most importantly, the patient is in position on the treatment table. The preparation took only minutes and paid off in a stellar presentation.
  • When speaking, Dr. Sweat is informative without boring his audience. He knows what he’s going to say and delivers it in a friendly manner that’s instantly likeable. Likewise, Irena adds valuable information as he showcases her skill as an experienced professional.
  • Dr. Sweat continues to explain the hair removal* procedure as the video progresses. Because he knows what he’s going to do, so he comes across as knowledgeable and trustworthy.

Perhaps the most compelling aspect of this video is the patient’s obvious comfort during the hair removal procedure. The laser fires and the patient appears relaxed and comfortable, without so much as a flinch.

As most providers know, hair removal can be uncomfortable on a good day and an unbearable ordeal on others! The right technology, however, solves that problem.

Do you think prospective patients will be more at ease after seeing this video? Of course, the answer is yes!

Facebook is a great medium for this kind of initiative. Thanks to Facebook’s LIVE feature, anyone can get their message in front of their following. Facebook tends to weigh live presentations so that they appear in the top of feeds. Likes can send them to the friends of friends, effortlessly spreading the word about the offering.

Alma’s Marketing Minute, “Ten Ways to WIN Patients Using Facebook Live” tells you how. Watch it by clicking below:

*Permanent reduction in hair regrowth defined as a long term, stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regime.