Men worry about their looks.
For those in the aesthetic business, this is far from shocking news. Most providers already know that men have always taken note of their appearance and tried to improve it. Unless we experience a massive cultural shift, this isn’t going to change. So why bring it up?
The reason is simple:
Men are now taking control of their appearance and seeking aesthetic treatments in record numbers.
The trend appears to cross generations and apply to men of all ages.
The male millennial who never misses a workout may wish to improve his appearance with laser hair removal* as well as treatments that address acne or acne scarring. His slightly older counterpart from Generation Y may pursue the same treatments and alongside additional options for younger looking skin.
Generation X males, a slightly smaller segment, are also actively seeking aesthetic providers. The reasons for the visit may be slightly different. Gen Xers have maintained their energy level and remain as ambitious as they were in their prime; and they want the world to know it.
Regardless of the generational segment, certain treatments remain viable staples. Tattoo removal, for example, crosses demographic groups and appeals to all ages. Getting rid of ink is more about the ink itself and a change in lifestyle rather than age.
The increase in males seeking treatment gives providers deep opportunities for growth and increased revenues.
Providers who want to serve these multi-generational demographics must therefore make their offering known and appealing. Marketing to men requires speaking their language, identifying the needs wants and desires of the targeted populous, and tailoring an offering that meets those demands perfectly.
Throughout June, Alma Lasers is helping providers do exactly that. On our blog, we’ll publish a series of articles focused on males and their treatments. We’re inviting you to visit our blog and utilize our content for your benefit.
Put the content into your own words and share it on your own website
Or in an email newsletter to your patients
Copy snippets of the articles and share on your social media channels such as Facebook or Twitter
Share the article as a whole anyplace you wish
The series of male-focused articles will include topics on popular treatments such as:
Laser Hair Removal*
When it comes to attracting male patients, Alma’s partners have a distinct advantage with the Men Get It, Too campaign available as June’s Alma Reward.
The Men Get It, Too campaign materials include both digital (online) and traditional marketing tools as well as a list of hashtags for savvy social media marketers to utilize.
Providers utilizing Alma’s technology such as the Harmony XL PRO, vShape Ultra, and Soprano ICE have a built in set of competitive advantages that male patients find appealing. It’s important to make those advantages part of the offering. We’ll expand on that in the articles to come.
Thank you for your reading time!
*Permanent reduction in hair regrowth defined as a long term, stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regime.