The cornerstone of most marketing plans for aesthetic providers is the practice’s website. The reason behind this is pretty simple: prospective patients turn to the internet when searching for a provider.

A patient looking for skin resurfacing in Saint Cloud, MN may access Google and enter the search, “Skin resurfacing Saint Cloud.” Likewise, a future patient looking for hair removal services in Indianapolis, IN may search the phrase, “Indianapolis Hair Removal.”

Aesthetic providers already know the importance of being found in these searches. The rule of thumb, of course, is to be found in as many of them as possible. By “being found” we mean ranking in the top positions on page one of the SERPs, Search Engine Results Pages, via on page SEO and quality content.

This is one topic discussed in our latest Marketing Minute episode, Building a New Website. This episode approaches the daunting task of building a new website for an aesthetic provider from the ground up. The episode emphasizes the jobs of your website:

  1. Attract potential patients online
  2. Add potential patients to your email list
  3. Turn visitors into booked consultations
  4. Brand you as THE EXPERT

The episode also covers the importance of your domain name (and why short and sweet may be better than long), hosting, the right place to build your new site, and many other considerations.

By watching this short Marketing Minute, you’ll know how to build your site with its jobs in mind. Even if you don’t need a new website at this time, you’ll know how to improve your site to boost the number of patients you see in the months ahead.

This Marketing Minute is available on demand so that you can watch it when you choose. Click here to view it.